Plans and pricing
SimplyRank has four paid plans plus a 14-day free trial. There's no free tier — once the trial ends, you pick a paid plan.
For agency-specific plans, see Agency plans.
At a glance
| Trial | Starter Lite | Starter | Pro | Advanced | |
|---|---|---|---|---|---|
| Price (monthly) | Free | $25 | $75 | $175 | $350 |
| Price (yearly, per month) | — | $20 | $60 | $140 | $280 |
| Trial length | 14 days | — | — | — | — |
| Tracked prompts | 10 | 25 | 50 | 150 | 300 |
| Brands (your brand + competitors) | 5 | 5 | 10 | 25 | 50 |
| Queries / month | 1 scan | 500 | 6,000 | 18,000 | 36,000 |
| Team members | 1 | 1 | Unlimited | Unlimited | Unlimited |
| Dashboard history | 365 days | 365 days | 365 days | 365 days | 365 days |
| Scan frequencies | One-off | Weekly | Daily, weekly | Daily, weekly, monthly | Daily, weekly, monthly |
| AI models | All four | All four | All four | All four | All four |
| Dashboard pages | All | All | All | All | All |
| CSV export | — | — | ✅ | ✅ | ✅ |
| Priority support | — | — | — | — | ✅ |
All four models means ChatGPT, Claude, Perplexity and Gemini — every plan scans all of them, including the trial. Model coverage is not a plan differentiator, and neither are dashboard pages: every plan, the trial too, includes Gap Analysis, Citations, Sentiment and every other page.
All plan limits are managed in
frontend/src/lib/pricing.ts, the source of truth. If anything in the pricing page or this doc looks off, that file is correct and we'll fix the doc.
Plan-by-plan
Trial — Free for 14 days
The trial is meant to show you what SimplyRank does with your real data. You get:
- 10 prompts (we suggest some based on your industry).
- 5 brands (your brand + up to 4 competitors).
- 1 instant scan across ChatGPT, Claude, Perplexity and Gemini.
- Every dashboard page, including Gap Analysis, Citations and Sentiment.
- 14 days of access.
No credit card required. When the trial ends, your results are kept, and every page except Settings asks you to choose a paid plan before you can open it again.
Starter Lite — $25/month
For solo founders and side projects. Entry-level monitoring on a budget.
Best fit: a solo marketer, freelancer, or founder doing their own AI visibility checks weekly.
500 queries a month covers a weekly scan of all 25 prompts on all four models, including months with five scan days.
What you give up vs. Starter: daily scans, exports, and more prompts. You do not give up model coverage — Starter Lite scans all four models.
Starter — $75/month
For growing brands tracking AI visibility across the major models. The sweet spot for small teams.
Best fit: a marketing team of 2–10 doing weekly competitive analysis and content planning.
You get daily scan capability, a much larger query allowance, and exports — the things that turn SimplyRank from "interesting" into "part of the workflow."
Pro — $175/month
The plan most teams pick. The full feature set short of priority support and a dedicated success contact.
Best fit: a marketing department of 10–50 where AI visibility is a tracked KPI.
You get 150 prompts, 25 brands and 18,000 queries a month — three times Starter's query allowance — plus a monthly scan option alongside daily and weekly.
Advanced — $350/month
For organizations running AI visibility as a function — high volume, dedicated support.
Best fit: enterprise marketing teams (50+) and high-volume agencies, brands with strict reporting requirements.
You get everything in Pro plus: double the query allowance, priority support, and direct access to a customer success contact.
Monthly vs. yearly
Yearly billing gives you ~20% off, paid up-front:
| Plan | Monthly | Yearly equivalent | You save |
|---|---|---|---|
| Starter Lite | $25/mo | $20/mo ($240/yr) | $60/yr |
| Starter | $75/mo | $60/mo ($720/yr) | $180/yr |
| Pro | $175/mo | $140/mo ($1,680/yr) | $420/yr |
| Advanced | $350/mo | $280/mo ($3,360/yr) | $840/yr |
You can switch from monthly to yearly in Settings → Billing. The switch takes effect straight away: your billing date moves to that day, and you're charged for the year less a credit for the part of the month you hadn't used. Moving from yearly back to monthly is done by email. See Changing your plan.
Which plan should you pick?
| If you... | Try |
|---|---|
| Are a solo founder doing this myself | Starter Lite |
| Are a small marketing team (2–10) | Starter |
| Have AI visibility on the team's KPI list | Pro |
| Are a marketing department (10–50) with stakeholder reporting | Pro or Advanced |
| Are an agency tracking multiple clients | See Agency plans |
| Aren't sure | Start with Starter — most teams either stay or upgrade to Pro |
Switching plans
You can upgrade at any time, and step down from Pro or Advanced to Starter yourself; other step-downs are made by email. One exception: a plan you've cancelled can't be changed while it's waiting to end, so reactivate it first. See Changing your plan.
What's next
Still need help? Email us at [email protected]. Or browse all help articles.