Research

AI brand visibility research.

Data-driven reports on AI brand visibility trends. Original research from the SimplyRank scan library.

About Research

Research is where we publish original analysis of AI brand visibility: how often assistants name particular brands, how far the four models disagree with each other, and which sources they lean on when they answer. Reports are produced in house by the SimplyRank team and built from scan data — the same prompt runs across ChatGPT, Claude, Perplexity and Gemini that sit behind the product.

Each report states its methodology up front — how many brands, which platforms, over what period — so you can judge the numbers rather than take them on trust. We publish when a dataset is large enough to say something honest, not to a fixed calendar. For how-to guides and product documentation, see Learn and the help centre.

Planned research. Nothing below has been published yet. Each card states the scope we intend to run, not a finding — sample sizes, dates and results are published with the report itself.

Planned scope: cross-industry · four models

Quarterly ReportPlanned

AI Brand Visibility Index

A recurring index of how often AI assistants name brands, by industry: which sectors surface most, where the four models disagree with each other, and which names recur across a shared prompt set.

Planned scope: ChatGPT vs Claude · one shared prompt set

Deep DivePlanned

Platform Divergence: Why ChatGPT and Claude Recommend Different Brands

The same commercial prompts, answered by ChatGPT and by Claude. How far the two recommendation sets diverge, and which signals explain the gap.

Planned scope: healthcare brands · four models

Industry ReportPlanned

The State of AI Visibility in Healthcare

How healthcare brands, clinics, and health tech companies appear across the four models we scan. Trust signals, regulatory context, and what health marketers can act on.

Planned scope: sentiment distribution · four models

BenchmarkPlanned

Sentiment Analysis Benchmark: How AI Talks About Your Competitors

How positive, negative, and neutral brand mentions distribute across models and industries — and how much of the difference is the model rather than the brand.

Planned scope: AI Overviews · industry breakdown

Deep DivePlanned

Google AI Overviews: Brand Mention Rates by Industry

Which industries get named most often in Google AI Overviews, and how that compares with the chat models we track week to week.

Planned scope: week-over-week volatility · four models

BenchmarkPlanned

Week-over-Week AI Visibility Volatility Report

How stable are AI brand recommendations? Week-over-week movement across the four models, to separate real visibility change from answer noise.

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