About SimplyRank
We scan ChatGPT, Claude, Gemini and Perplexity every week so you know exactly how your brand is cited — and what to do about it.
SimplyRank exists to help brands understand how AI assistants describe them, which sources shape those answers, and where trust is won or lost. We give marketing and research teams a weekly operating view of AI visibility so they can improve what real users see instead of guessing from anecdote or hype.
SimplyRank started from a simple problem: brands were beginning to win and lose visibility inside AI answers long before their teams had a reliable way to measure it. Traditional SEO tools could explain search rankings, but they could not show how an assistant framed a brand, which competitors kept appearing nearby, or what source material seemed to influence the answer.
We built SimplyRank to close that gap. The product pairs repeatable weekly scans with editorial analysis so teams can see what changed, understand why it changed, and decide what to publish next. That means less speculation, more evidence, and a clearer path from AI visibility data to action.
Transparency
We show the prompts we scan, the models we track, and the signals behind each visibility score so teams can see the evidence, not just the headline.
Data over hype
We care more about repeatable measurement than trend-chasing. If a claim does not stand up to weekly scans, it does not belong in the product or our research.
Pro-user
AI assistants increasingly shape how people shortlist tools, compare vendors, and make decisions. We build for the teams that need those answers to stay useful, fair, and well-sourced.
The research, product, and editorial voices behind SimplyRank.
Karim Nassar
Founder & Head of Research
Karim Nassar founded SimplyRank after seeing how little visibility marketers had into how AI models cite their brands. He leads the research program behind every scan methodology.
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SimplyRank Research
Research Team
The SimplyRank research team publishes weekly data on how generative AI models cite brands, drawing from proprietary scans of ChatGPT, Claude, Gemini and Perplexity.
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Anthropic
Anthropic explains why trust and user interest matter in conversational products, which is central to how SimplyRank evaluates AI brand visibility.
OpenAI
OpenAI’s search launch shows why brand discovery now happens inside AI-generated responses rather than only in traditional search results.