Tracking multiple brands

Two scenarios where tracking multiple brands matters:

1. Brand portfolios — a holding company tracking several owned brands.
2. Multi-product companies — a company tracking each product line as a separate brand.

(For agencies tracking clients, see Managing multiple clients instead — different workflow.)

One brand of your own per workspace

Today a workspace measures one brand of your own against the competitors you add. Settings → Brands shows that brand under Your Brand and the rest under Competitors, and the only kind of brand you can add there is a competitor (Add competitor).

You can't add a second brand of your own to a workspace yet. Several own brands in one workspace is in development and isn't switched on. Until it is, there are two ways to cover another brand.

Option A: A workspace for each brand

Each brand gets its own workspace, with its own prompts, competitors, scans, team and plan.

To set one up, start a new trial for the second brand with a different email address — see Starting your free trial. Signing up again with an address that already has an account doesn't start a second workspace. Creating extra workspaces from inside the app (Create workspace) is for Agency plans; see Managing multiple clients.

Best for:

• Any brand you want measured in full: its own visibility, sentiment, gaps and recommendations.
• Brands with separate teams who shouldn't see each other's data.
• Brands billed to different cost centers.
• Independent businesses under a parent company that operate at arm's length.

What you give up: a single view across brands. Each workspace reports on its own brand. On Starter and above you can export CSV files from each workspace and combine them yourself.

If one person needs to work in more than one of these workspaces, invite them to each under Settings → Team (Starter and above). They keep one login and switch between workspaces from the workspace menu in the top bar. See Team members and collaboration.

Option B: Add the other brand as a competitor

If you only need to see how often a sister brand is named on the same prompts as your main brand, add it under Settings → Brands with Add competitor. From the next scan it's counted in AI answers: it appears in the leaderboard on the Competitors page, and you can chart it against your brand on Tracking.

What you give up: it's measured as a competitor, on the prompts you wrote for your main brand. Sentiment, Gap Analysis and Recommendations stay about the workspace's own brand.

How the brand limit works

The brands limit on your plan counts your own brand and its competitors together:

Example: on Pro (25 brand slots), your own brand takes one slot, which leaves 24 for competitors.

The counter at the top of Settings → Brands shows how many slots you've used. Once they're all used, the button reads Upgrade to Add More.

Questions about a portfolio?

If you run several brands and want to talk through the setup, email [email protected].

What's next

• Managing multiple clients (agency workflow)
• Brands and competitors
• Plans and pricing