Tracking multiple brands

Two scenarios where tracking multiple brands matters:

1. Brand portfolios — a holding company tracking several owned brands.
2. Multi-product companies — a company tracking each product line as a separate brand.

(For agencies tracking clients, see Managing multiple clients instead — different workflow.)

One workspace or several?

Two approaches, depending on how you want the data organized:

Approach A: Several brands in one workspace

You have one SimplyRank workspace with several "brands" inside it. Each brand has its own prompts, competitors, and reports. The workspace's plan limits (prompts, brands, queries) are pooled.

Best for:

• A holding company with brands that share infrastructure and reporting (e.g. a private equity portfolio).
• A multi-product company where you want a single source of truth.
• Teams that want to roll up across-brand analysis.

What you give up: the ability to separate billing per brand.

Approach B: Separate workspaces per brand

Each brand has its own SimplyRank account and subscription.

Best for:

• Brands with separate teams who shouldn't see each other's data.
• Brands billed to different cost centers.
• Independent businesses under a parent company that operate at arm's length.

What you give up: centralized rolled-up reporting (you'd have to do it manually across accounts).

How brand limits work

When you have multiple brands in one workspace, the brands limit on your plan applies to the total of your brands + their competitors:

Example: on Pro (25 brand slots), you could track:

• 3 of your own brands.
• 7 competitors for each (21 competitors total).
• 24 brand slots used; 1 left for a new competitor.

If you outgrow this, Advanced (50 slots) is the next step. If you regularly need 50+ brand slots and split across multiple distinct businesses, Agency plans give you per-brand workspaces with much higher cumulative limits.

Adding multiple brands

1. Open Brands.
2. Click Add brand.
3. For each brand, add:
   • Name (and aliases).
   • Domain.
   • Toggle "competitor" off (this is one of your brands, not a competitor).
4. Save.

Each new brand of yours can have its own competitors — add them the same way, marked as competitors and linked to the right brand.

Setting up prompts per brand

Each brand should have its own prompts, since each brand serves different customers:

• Add prompts on the Prompts page.
• Tag each prompt with the brand it belongs to (using a category labeled with the brand name, or a more granular structure).

Common pattern: a top-level category per brand (Brand A, Brand B, Brand C) with sub-organization through additional categories.

Reporting across multiple brands

A few patterns for rolled-up reporting:

• Filter by brand on Trends, Sentiment, Citations to see one brand at a time.
• Export to CSV and pivot across brands in your own analysis.
• PDF reports are generated per brand currently. A multi-brand PDF roll-up is on the roadmap.
• API access (Pro+) gives you data per brand, which you can roll up in your BI tool.

When to switch from multi-brand to multi-workspace

You've outgrown a single workspace if:

• The brands have different teams who shouldn't share access.
• Different brands need different scan schedules and you're hitting query caps.
• You want separate billing per brand.
• The combined prompt and brand limits push you to Advanced and you're still constrained.

The path is to set up a separate account per brand (or move to an Agency plan if you have 5+). Email [email protected] and we'll help with migration.

What's next

• Managing multiple clients (agency workflow)
• Brands and competitors
• Plans and pricing