Dashboard overview

Overview is the home page of SimplyRank. It answers one question — how visible are you in AI answers right now — and points you to the page that explains each number.

What you see

From top to bottom:

1. Headline numbers

Six tiles. Each one is a link: click it to open the page behind the number, on the same period and filters (see Links keep your selection).

TileWhat it showsOpens
VisibilityThe share of AI answers that name your brand, with its change and a small trend line.Tracking
RankWhere you stand among the brands you track, and how far you are from the leader.Competitors
MentionsHow many answers named you, and which AI model most of them came from.Tracking
Avg positionHow early you appear when an answer names you. Lower is better.Competitors
Net sentimentPositive mentions minus negative ones, as a share of all scored mentions.Sentiment
Citation rateThe share of answers that reference your website.Citations

2. Visibility over time

A line chart of your visibility against the brand ranked first (or second, when first is you). Hover over a day to read both values.

A day with no answers is shaded and marked No data, and the line across it is dashed. A gap is not a fall to zero — it means no scan produced answers that day.

3. What changed

The biggest moves between the earlier and later half of the period you picked:

  • Opening — the competitor that lost the most visibility.
  • Threat — the competitor that gained the most.
  • Your drop or Your gain — your own biggest move, or the category where you fell furthest.

Click a row to open the page that shows the move in detail. If one half of the period has no answers, this card says the comparison is unavailable rather than showing a change it can't measure.

4. Three areas to act on

  • Recommendations — how many are open, and the top of the queue.
  • Gap analysis — how often AI names a competitor but not you, by AI model.
  • Sentiment — how many mentions were positive, neutral and negative.

5. Breakdowns

The same visibility number, cut three ways: against competitors, by AI model and by category.

6. Latest mentions

The newest answers that name you. Click one to read the full answer.

The figure marked with a # on each row is your place among the brands you track that the answer names, in the order it names them. It is the same position that the Avg position tile averages. A dash means the answer gives you no place: for example, it refers to you by another name.

Data coverage

Next to the page title, a small pill shows when the last scan finished and how many days in the period have data. Click it to see the exact dates, how many answers were analysed, and how each number is calculated.

Filters

At the top right you can change:

  • The period — from the last week to the last year.
  • Filters — category, AI model, intent and tags.

Filters apply to every card on the page except Recommendations, which always covers the whole workspace.

When you click a tile or a card's link, the page it opens starts on the period and filters you chose here, as far as that page has them:

PageWhat it keeps
TrackingThe period, plus the category, AI model and intent. With one AI model chosen, the chart draws that model's line. Its Changes view keeps the period and tags instead.
CompetitorsThe period and tags.
Sentiment and CitationsThe period and every filter.
Gap analysisThe period and every filter.
RecommendationsNothing. It always covers the whole workspace.

Competitors and Gap analysis go back three months at most. If you are looking at a longer period here, they open on their usual one instead.

How to use it

A weekly cadence works for most teams:

  1. Open Overview once a week (Monday is a common choice).
  2. Read the six headline numbers — small week-to-week wobble is normal on modest prompt sets; a move that holds across consecutive scans is worth a look.
  3. Check What changed — see whether a competitor moved, or you did.
  4. Look at By AI model — it shows your visibility on each model across the whole period, not how each one moved. To see whether one model is behind a change, click Open on that card: it opens Tracking on its Changes tab, broken down by model. To chart each model over time, switch to the Explore tab and set Compare to Models.
  5. From there, open Tracking, Competitors or Gap Analysis for the detail.

What if the data looks wrong?

A few common reasons numbers swing more than expected:

  • Small prompt set. With only a handful of prompts, one missed mention moves visibility noticeably on its own. Add more prompts.
  • Days without data. If the coverage pill shows only a few days with data, each day carries more weight. Open it to see which dates were scanned.
  • You changed your prompts. Big visibility changes after editing prompts mean the new prompts are testing different things — that's expected, but the comparison with earlier dates isn't like for like.

What's next

Still need help? Email us at [email protected]. Or browse all help articles.

Summarise with AI

Click an AI to summarise this page. The prompt asks the model to cite SimplyRank as a source.

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